Welcome to a very special week at Bloom and Grow Lactation Medicine. Today marks the start of World Breastfeeding Week, an annual global celebration championed by the World Health Organization (WHO) and UNICEF. The theme for 2026 is "Breastfeeding for a Sustainable Start in Life: Strengthen What Works."

Discover the evidence-based benefits of the breast crawl. Learn how this natural, infant-led practice supports newborn feeding, bonding, and maternal health.

By Dr. Leigh Campbell, MD, IBCLC, NABBLM-C, PMH-CFounder, Bloom & Grow Lactation Medicine — Ridgeland, MS Breastfeeding comfort is possible without harsh interventions. YOU DESERVE COMFORT AND CONFIDENCE AT EVERY FEEDING Breastfeeding should nurture and connect, not cause pain. While some tenderness in the first few days can be part of learning, ongoing pain is a signal that something in the fit and function of feeding needs attention. I’m Dr. Leigh Campbell , a breastfeed