Welcome to a very special week at Bloom and Grow Lactation Medicine. Today marks the start of World Breastfeeding Week, an annual global celebration championed by the World Health Organization (WHO) and UNICEF. The theme for 2026 is "Breastfeeding for a Sustainable Start in Life: Strengthen What Works."

The first week after discharge is one of the most important windows in breastfeeding medicine. It is also one of the most under-supported.

If you are navigating the early days of infant feeding and experiencing excruciating nipple pain, you know exactly how desperate those 2:00 AM internet searches can get. You just want relief. You are exhausted, your baby is crying, and you feel like you are failing.

Discover the evidence-based benefits of the breast crawl. Learn how this natural, infant-led practice supports newborn feeding, bonding, and maternal health.

Discover the evidence-based benefits of babywearing for the parent-infant dyad. Learn how this anti-hustle practice supports lactation, bonding, and mental health.

By Dr. Leigh Campbell, MD, IBCLC, NABBLM-C, PMH-C Founder, Bloom & Grow Lactation Medicine Nurturing Each Family, Protecting Every Drop Feeding your baby is one of the most intimate and impactful parts of early parenthood. Yet, it can also bring unexpected challenges, pressures, and emotions. As a breastfeeding medicine physician, my goal is to meet families where they are—compassionately, with expertise, and with an understanding that every journey looks different. For some